Monday, September 20, 2010

Retail Software for Facebook Stores

There are a number of e-commerce software that help retailers set up store fronts on Facebook.

This article mentions ShopIgniter, buit others like Pavyment, Alvenda and BigCommerce have been around for a while now.

From the Tech Crunch website: http://techcrunch.com/2010/09/13/shopigniter-helps-retailers-set-up-shop-on-facebook/

ShopIgniter Helps Retailers Set Up Shop On Facebook

Leena Rao Sep 13, 2010

There’s no doubt that Facebook could one day operate a massive digital mall in the future, allowing users to buy clothes, electronics and other goods from within the social network. ShopIgniter is helping make this a reality by powering online storefronts for retailers on Facebook.

ShopIgniter offers a software that allows retailers to essentially build sleek storefront on Facebook, giving users the ability to add new products, pricing, options, categories, collections, brands, and more in a branded Facebook application. Buyers can post reviews and complete a transaction directly within the Facebook store. And ShopIgniter also allows retailers to offer group based promotions, private access sales, online coupons and more. Plus, ShopIgniter also powers web-based e-commerce platforms apart from Facebook.

You can see Sound Earphones’ ShopIgnitor-powered site here and Facebook page here.
The startup, which has raised $3 million from Madrona Venture Group, faces competition from Alvenda, Payvment and BigCommerce. 

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From Market wire: http://www.marketwire.com/press-release/ShopIgniter-Introduces-Most-Comprehensive-Set-Social-eCommerce-Solutions-Companies-Any-1319633.htm



 
Sep 15, 2010 12:30 ET

ShopIgniter Introduces the Most Comprehensive Set of Social eCommerce Solutions for Companies of Any Size

Products Offer Flexible Solutions Enabling Companies to Generate Revenue and Extend Their Reach From Their Social eCommerce Efforts

PORTLAND, OR--(Marketwire - September 15, 2010) -  ShopIgniter, a provider of innovative social eCommerce solutions, today announced the introduction of its social eCommerce engine through a family of products built for companies of any size, from growing e-tailers to large consumer brand companies selling online.

Ecommerce and marketing executives now have access to eCommerce technology that can help them extend their reach and monetize their social media efforts. As social media enables consumers to connect to companies and products through trusted relationships instead of impersonal searches, ShopIgniter is helping companies activate their networks with a flexible set of solutions built from the ground up to optimize social media. From building stores within Facebook to delivering intelligent, comprehensive eCommerce solutions as well as a social eCommerce engine that works with existing enterprise eCommerce platforms, ShopIgniter is helping companies make their commerce social.

"ShopIgniter's platform is intuitive, enables me to manage my complex inventory needs, as well as helping me to grow my business through Facebook and social media," said Michael Matossian, CEO of SoundEarphones.com, the largest one stop shop for ear phones and headsets. "Facebook has become as important as search engines for our business growth. It is only natural that we should be selling within Facebook, and ShopIgniter has enabled to not just sell, but activate our networks within Facebook."
ShopIgniter eCommerce solutions used by companies of all sizes include:
  • Social eCommerce Engine: A flexible, enterprise grade platform that integrates with a company's existing eCommerce infrastructure. This solution helps companies to make their eCommerce efforts social with features including a Facebook store, reviews, and a social promotion engine including couponing, coupon referrals, group based promotions, private access sales, flash sales and more -- all integrated to back-end inventory and order management.
  • eCommerce Platform: A comprehensive eCommerce solution for companies looking to move to next generation technology. This includes robust inventory management, intuitive administration, streamlined location intelligence as well as complete social features including a Facebook store, reviews, and a social promotion engine including couponing, coupon referrals, group based promotions, private access sales, flash sales and more.
  • Facebook Store: For companies of any size that want to enable transactions from within Facebook's community of 500+ million users. ShopIgniter enables companies to control products, pricing, options, categories, collections, brands, and more in a fully-branded Facebook application. Users can complete the transaction directly within their Facebook store. This offering includes the social promotion engine including couponing, coupon referrals, group based promotions, private access sales, flash sales and more.
"New retail models have been evolving quickly, yet the technology to support these new models has fallen behind," said Matt Compton, CEO of ShopIgniter. "Our social eCommerce platform not only enables companies to sell within Facebook today, but to make the social Web part of their commerce efforts. By offering the options of a stand-alone Facebook store, a complete eCommerce platform, or the integration of a social eCommerce engine to existing eCommerce systems, we offer a complete set of products for retailers and marketers looking to drive ROI through social media."

Pricing and Availability

ShopIgniter products are available now on a subscription basis, starting as low as a few hundred dollars a month.

About ShopIgniter

Founded in 2009, ShopIgniter is a rapidly growing, social eCommerce software company funded by early Amazon.com investors Madrona Venture Group. Headquartered in Portland, OR, ShopIgniter helps companies of any size activate their social network to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter has an entire suite of flexible offerings, from Facebook stores with a social promotion engine including couponing, coupon referrals, group based promotions, private access sales and flash sales, to a comprehensive eCommerce Platform that includes the social promotion engine and Facebook store, to a social eCommerce Engine for companies with an existing eCommerce infrastructure.

With hundreds of customers and growing daily, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies. More information can be found at www.shopigniter.com.

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