Wednesday, March 31, 2010

Sabah Blogshop Flea Market

From the New Sabah Times newspaper, 28 March 2010:


Click on the picture to get full image:



Here is the Blogshop Flea Market reported in the Chic Me Up! blogshop: http://chicmeup.blogspot.com/2010/03/sabahan-blogshops-flea-market.html 

Here are some blogsposts of the event: http://aurorabyelixelle.blogspot.com/2010/04/sabah-blogshops-flea-market-at.html 

Tuesday, March 30, 2010

Interview with a Blogshop Owner

In Conversation with Jeannie Pang, Tracyeinny

March 16, 2009 by Gwen  



 From the SG entrepreneurs website:


With a few thousand blogshops in Singapore alone, it’s hard to stand out from the crowd. Tracyeinny manages to do that and is now one of the more popular blogshops in Singapore. We hear from one of the co-founders, Jeannie Pang and hear her thoughts on the business behind Tracyeinny.
What is Tracyeinny?
Tracyeinny offers women apparel that is inspired by the moment and inspired by our passion. It is a joint partnership between two cousins: Jeannie Pang and Pamela Goi. Both are graduates and doing this full-time.
Are all your items are designed and manufactured by Tracyeinny?
Currently we don’t design or manufacture our products ourselves. In an average month, we churn out about 200-250 designs. We try to update two collections in a week and each collection has about 30-40 designs.
What is the motivation behind building this business?
Initially was mostly about our passion for shopping and clothes. But now our passion has turned into a full time job. Money is always a strong incentive to keep us going.
What are the difficulties that you have faced so far? Technical issues like setting up your own .com, hiring programmers? Business processes like handling money? Legal issues?
Difficulties initially were time constraint. We had to juggle work/school and maintaining the website to our best abilities.
To streamline our business processes is a continuous process. Here and there we try to incorporate new systems to streamline our work to improve efficiency. We do hire someone to take care of our accounts/packages/pettycash etc.

Monday, March 29, 2010

Report on Singapore Blogshops

Report from the Digital Media Across Asia website

An excerp that focuses on Blogshopsand online shopping in Singapore.

http://comm215.wetpaint.com/page/Singapore:+Social+Media+Trends


The rise of blogshops and e-commerce
Blogshops first saw its beginnings in 2005 where net-savvy youngsters began hawking second-hand items on blogs such as Livejournal and Blogger as a source of income. This hawking of goods was later facilitated with the establishment of online communities such as SGSellTrade which provides a one-stop place for sellers to post their products, as well as for buyers to browse what is available. As of March 2009, this community has more than 12000 members and 13 moderators.

Since 2005, blogshops have gone beyond simply second-hand goods and have slowly begun to resemble real businesses, with the sale hand-made accessories and imported apparel from sources such as Bangkok and Taiwan.

Although blogshops are mostly run by teens and young adults, it has been recently reported in February 2009 that even young mothers are hopping on the blogshop bandwagon as a source of additional income. [Source - The Straits Times]
 Online Shopping
Profile of Online Shoppers by Age Group (2007)
In line with the growth of blogshops, the proportion of Singaporean internet users who have used the internet for shopping and e-commerce has grown since 2005. As of 2007, 35% of internet users have shopped online at least once. However, it is unknown whether the growth in online purchases can be directly extrapolated and interpreted as an increase in demand for blogshops. [Source - IDA Publication: Infocomm usage for Households and Individuals]



Blogshop Boon for Young Mothers

From The Straits Times:


Feb 11, 2009
Net-savvy women are running online ventures to earn money without missing kids' best years
By Elizabeth Soh
THIS time last year, Ms Daisy Low, 23, a mother of two, was torn between staying at home and returning to work.
Slotting back into her old job as a coffee shop assistant would help pay for the growing expenses involved in bringing up her two sons, aged five and seven. Her husband, Ah Seng, 40, is a part-time chef.

'But if I went back to work, who would look after my children? Even with the extra income, I would not be able to afford a helper. Yet I needed to find a way to earn more for my family.'

The young mum hit upon the idea of setting up an online business with a friend. In January last year, they opened Cheappo, a blogshop which sells baby clothes and contact lenses imported from Taiwan and South Korea.

Today, she makes about $300 a month in profits. 'It's not a lot, but a little bit goes a long way in my family and it's most important that I'm there for my boys,' she said.

Ms Low is part of a fast-growing online support group of young mothers - many of whom gave birth and married in their teens - who are turning to the Internet for extra cash in these tough times.

The group has seen membership soar from 50 to 100 within the past year. At first, they started hanging out together online for emotional support and cathartic reasons. But as the economy worsened, many have banded together to sell items from baby clothes and slimming products, to cosmetic contact lenses.

These young mums now link up their blogs, forming a comprehensive network of about 50 mum-run blogshops, which advertise for one another.

In their blog postings, a common topic is their struggles to make ends meet. They document the struggles of leaving secondary school midway to care for newborns. They also often lament how their husbands work as odd-job labourers or contract workers, and are vulnerable to job losses.

These days though, business is very much on their minds too. Their postings are often advertorials for other blogshops. 

They also carry animated advertisements from blog advertising communities like Nuffnang and Advertlets.

Ms Daw Chew, a 22-year-old mother of a 10-month-old girl, started selling cosmetic contact lenses from Korea on Narak Lenses six months ago.

She said: 'This year has been very tough on us. 
Without the blogshop, I would be at home with my daughter worrying about money. With this business, I feel like I am also contributing.'

She now makes about $400 a month. But she says juggling a toddler and a fledgling business has been an uphill task. Plus, profits have been getting leaner because of the dismal economy and tougher competition.

'When I first started, I could make a few dollars from each pair of lenses. Now, it's reduced to only 90 cents because of the competition. I have to sell nearly thrice the number of lenses to make the same profit.'

Ms Low estimates that she spends up to 20 hours a day online, dealing with e-mail inquiries, sourcing for new products and handling nasty customers. In between, she does some household chores and monitors her sons.

As with all businesses, there are also frequent hitches.

Ms Low recalls: 'There was one month when one of my clothes shipments ran into problems, and I had to deal with angry customers. My phone bill, which is normally $18, shot up to $70. I've gone for an entire day without sleep, just handling accounts and e-mail.'

Despite the uncertain future, most of the mothers in the group intend to stick with their blogshops.
Ms Rykiel Goh, 23, who runs Leetleones, which sells baby clothes and accessories, said: 'Despite all the sleepless nights, I have found a good balance. My blogshop has allowed me both financial independence and time to be there to witness all of my son's special moments.'

What she earns each month is enough for her to pay for her three-year-old son Xavier's clothes and toys and her own shopping.

Her online business has become such a big part of her family's life that she once walked into her living room to see her son opening up her boxes of goods and repackaging them.

'He wanted to do his bit for my business too,' she said with a laugh.

esoh@sph.com.sg








Friday, March 26, 2010

Philosophy of Research Methodologies

I think it is important to get clarity on some of the philosophical basis of the various research methodologies, including and in particular the ones that are tied with Grounded Theory (GT).

As I grapple with the question of which version of GT to use, it seems (from readings of the literature and from advice from the Methodspace forums) that my choice of GT method should stem from my philosophical perspectives.

Mills, et al (2006) say this: "To ensure a strong research design, researchers must choose a research paradigm that is congruent with their beliefs about the nature of reality. Consciously subjecting such beliefs to an ontological interrogation in the first instance will illuminate the epistemological and methodological possibilities that are available."

So it is pretty clear I need to get this sorted out for myself.  These are not easy questions to answer, because, as Mills et al (2006) continue: "We do not quickly or easily reach any sort of conclusion or resolution about our own view of the nature of truth and reality. We are all influenced by our history and cultural context, which, in turn, shape our view of the world, the forces of creation, and the meaning of truth. Often these underlying assumptions about the world are unconscious and taken for granted."

Here are some critical issues to lay out and examine. 

Epistemology

Epistemology refers to the nature of knowledge.  What is or can be known, and what cannot be known.  How can something be known.  It addresses the following:

  • What is knowledge?
  • How is knowledge acquired?
  • What do people know?
  • How do we know what we know?
  • What is truth?
  • How is knowledge produced?
In research, this is an essential consideration because we are gathering data from which to form knowledge.

Epistemology and Methodolgy

Both deal with how we come to know- while Epistemology is the philosophy of how we come to know, Methodology is concerned with the methods and how we study phenomenon.

Thus, methodology should arise from an epistemological orientation. This mean the methods and design of the research project should follow how I see the world and how I understand (and want) to arrive at knowledge.


Theories of Knowledge 

These addresses the question of how knowledge is acquired. There are 3 schools, and it seems that constructivism has become quite popular lately.

1. Empiricism

Empiricism emphasizes the role of experience and evidence, especially sensory perception that enables observation of evidences, in the formation of ideas.

Scientific research method dictates that all hypotheses and theories must be tested against observations of the natural world to ascertain the validity of what should be hailed as knowledge.  Quantitative research analysis fits in here very well.

2. Rationalism

Knowledge is innate and not derived from experience, that is, knowledge is derived from brain-power, or  'intuitive' 

3. Constructivism

Constructivism is a research paradigm that denies the existence of an objective reality, “asserting instead that realities are social constructions of the mind, and that there exist as many such constructions as there are individuals (although clearly many constructions will be shared)” (Guba & Lincoln, 1989, p. 43).

Constructivism is relativistic- knowledge is "constructed" in as much as it is contingent on convention, human perception, and social experience.

Relativists claim that concepts such as rationality, truth, reality, right, good, or norms must be understood “as relative to a specific conceptual scheme, theoretical framework, paradigm, form of life, society, or culture . . . there is a non-reducible plurality of such conceptual schemes” (Bernstein, 1983, p. 8).

Basically, these ideas argue on whether reality is objective- does it exist independent of the people who perceive it (including objective truth that is separated from personal beliefs) or whether reality is heavily conditioned on the people who perceived it (if I close my eyes, does the world go away?).

In constructivist research,  the subjective interrelationship between the researcher and participant is important in the co-construction of meaning (Hayes & Oppenheim, 1997; Pidgeon & Henwood, 1997).

Researchers, in their “humanness,” are part of the research endeavor rather than objective observers, and their values must be acknowledged by themselves and by their readers as an inevitable part of the outcome (Appleton, 1997; de Laine, 1997; Guba & Lincoln, 1989; Stratton, 1997).


Paradigms for Qualitative Research

Orlikowski and Baroudi (1991) suggest three categories, based on the underlying research epistemology- positivist, interpretive and critical.
    
1. Positivist research

The basic affirmations of Positivism are (1) that all knowledge regarding matters of fact is based on the "positive" data of experience, and (2) that beyond the realm of fact is that of pure logic and pure mathematics.

Positivism assumes that reality is objective. It is empirically-based and can be described by measurable properties which are independent of the observer (researcher) and his instruments. Positivist studies generally attempt to test theory, in an attempt to increase the predictive understanding of phenomena.

Grounded theory as originally conceived by Glaser and Strauss (1967) is rooted in the notion that comparing observations among cases enables theory to emerge- this means it has a strong positivist-objectivist anchor in that it presumes reality external to the researcher can be objectively discovered, characterized, and reported.

Post-positivism

The  Research Methods Knowledge Base has a very good explanation of post-positivism, which is copied below:



Postpositivists believe that human knowledge is based not on unchallengeable, rock-solid foundations, but rather upon human conjectures. As human knowledge is thus unavoidably conjectural, the assertion of these conjectures is warranted, or more specifically, justified by a set of warrants, which can be modified or withdrawn in the light of further investigation.

Post-positivist critical realist recognizes that all observation is fallible and has error and that all theory is revisable. In other words, the critical realist is critical of our ability to know reality with certainty.

Where the positivist believed that the goal of science was to uncover the truth, the post-positivist critical realist believes that the goal of science is to hold steadfastly to the goal of getting it right about reality, even though we can never achieve that goal!

Because all measurement is fallible, the post-positivist emphasizes the importance of multiple measures and observations, each of which may possess different types of error, and the need to use triangulation across these multiple errorful sources to try to get a better bead on what's happening in reality.

(For a GT research, triangulation would mean imposing a quantitative type exercise to validate the results of the GT process).

The post-positivist also believes that all observations are theory-laden and that scientists (and everyone else, for that matter) are inherently biased by their cultural experiences, world views, and so on. 

Post-positivists reject the idea that any individual can see the world perfectly as it really is. We are all biased and all of our observations are affected (theory-laden). Our best hope for achieving objectivity is to triangulate across multiple fallible perspectives!

Thus, objectivity is not the characteristic of an individual, it is inherently a social phenomenon. It is what multiple individuals are trying to achieve when they criticize each other's work. We never achieve objectivity perfectly, but we can approach it.

(This reminds me of DIALECTICAL THINKING which my supervisor Peter Yu mentioned to me just a couple of days ago, and whose ONE-DOT THEORY is based on.  A little on DIALECTICS at the bottom).
 
Constructivists

Most post-positivists are constructivists who believe that we each construct our view of the world based on our perceptions of it. Because perception and observation is fallible, our constructions must be imperfect.

So what is meant by objectivity in a post-positivist world? Positivists believed that objectivity was a characteristic that resided in the individual scientist. Scientists are responsible for putting aside their biases and beliefs and seeing the world as it 'really' is.

"Data do not provide a window on reality. Rather, the ‘discovered’ reality arises from the interactive process and its temporal, cultural, and structural contexts” (Charmaz, 2000).

There is an underlying assumption that the interaction between the researcher and participants “produces the data, and therefore the meanings that the researcher observes and defines.”  Following Charmaz, researchers need to go beyond the surface in seeking meaning in the data, searching for and questioning tacit meanings
about values, beliefs, and ideologies (Mills et al, 2006).

2. Interpretivist research

Interpretivism sounds a lot like constructivism, in my opinion.  The assumption for interpretive research is that knowledge is gained, or filtered, through social constructions such as language, consciousness, and shared meanings (Klein & Myers, 1999). This means that things like language and symbols go a long way to decide how we come to understand things.  

In addition to the emphasis on the socially constructed nature of reality, interpretive research acknowledges the intimate relationship between the researcher and what is being explored, and the situational constraints shaping this process. 



3. Critical research


Critical research focuses on opposing, critiquing and confronting the status quo.

Epistemological Influences of GT development

Glaser’s (1978, 1998) position assumes an objective external reality, a neutral observer who discovers data and an objectivist rendering of the data. Therefore Glaser’s position is often perceived as close to traditional positivism (Charmaz 2000 ). Slide 9
nStrauss and Corbin argue for unbiased data collection, a set of technical procedures and the need for verification, implying their belief in an objective external reality. 
n However, Strauss and Corbin have since moved away from traditional positivism to a more relativist-pragmatic perspective through their acknowledgment that respondents views of reality may conflict with their own (See Strauss and Corbin 1998).
 
Epistemological Debates in GT

Much of the debate surrounding the various GT methods revolve around their respective epistemological leanings.

Glaser’s (1978, 1998) position assumes an objective external reality, a neutral observer who discovers data and an objectivist rendering of the data. Therefore Glaser’s position is often perceived as close to traditional positivism (Charmaz 2000 ). Slide 9
nStrauss and Corbin argue for unbiased data collection, a set of technical procedures and the need for verification, implying their belief in an objective external reality. 
nHowever, Strauss and Corbin have since moved away from traditional positivism to a more relativist-pragmatic perspective through their acknowledgment that respondents views of reality may conflict with their own (See Strauss and Corbin 1998).

Charmaz attains a constructivist position, and there are still others whose GT versions follow developments away from the traditional positivist stance.

Glaser appears to insist that the term Grounded Theory applies to his original conception (1967) with Strauss and elaborated in his later publications.

He argues that the Strauss and Corbin, Charmaz and the other versions are not GT per se, but forms of Qualitative Data Analysis (QDA). 
Orders of Thinking

All these can get complicated and for me thus far, they raise a whole lot more questions than answers in many instances.

Recently, my supervisor Peter Yu brough to my attention DIALECTICAL THINKING, so I looked it up.

It has to do with ORDERS of THINKING.

We can be DOGMATIC, PLURALISTIC OR DIALECTIC in our thought.

Being dogmatic essentially means to an extreme rigidity of thought, or to buy into an idea so much that we have determined not to agree with anything else.

Pluralistic thinking is one step away from dogmatism in that although a person is sold on the belief system he has subscribed to, he is open to the idea that other belief systems can be okay for other people, as culture and other conditions provide different contexts.

Being dialectical, on the other hand,  refers to the ability to view issues from multiple perspectives.  It considers that change is a given, meaning everything is in a flux and that situations are often complicated.  It is a form of analytical reasoning that tries to reconcile difficult and contradictory information and situations in the most efficient and logical manner.

I see it as a sort of "Half the distance to the goal-line" idea in American football.

The pursuit of absolute truth and knowledge is never ending because there will always be questions, conflicts and controversies.

Hence, being dialectical means we should never claim that we have all the right answers, because there might be other ways of doing things that are better and more 'correct' than what we presently know.

Thus, it is necessary to keep checking and learning to try to get closer to the goal-line (although we admit we will never really reach it in absolute objective terms).



My Thoughts

As I ponder all these, I realize that one does not have to commit himself to a specific paradigm, and to declare that all our thoughts, beliefs, behavior and the way we relate to the world around us are invariably determined by any one such type of philosophy.

I think that we can be objectivist with some things, pragmatic and constructivist in others.

We can be dogmatic about certain things which we are convinced to have transcendent and objective truth (religious faith, perhaps) and are non-negotiable.

But in other things, our behavior may indicate our pluralistic thinking and our pragmatism toward those areas, like in our dealings with others and in our work. 

Thinking about these things can be really exhausting (it can consume your waking hours and invade your dreams).

The advise to first know WHO YOU ARE and what values you are aligned to before undertaking this project is a good and necessary one, but I think it is impossible to pursue it to its conclusion as it will take too long.

It has certainly started a spark in me and ignited an interest in self-discovery in this area, but this is heavy-duty stuff and I know I will come to complete grips with or resolve it in the near future. 


So, instead of trying to find out WHO I really I am in terms of these paradigms for the sake of coming up with the research design, I think a more feasible approach is to decide to EMBRACE the epistemological paradigm that is matched to the research orientation.

So this is what I shall do.

I shall decide on the choice of a GT method based on its merits and I shall fit my epistemological to it.

I choose the Glaserian/Orthodox GT to obtain an abstract conceptualization (not description) of the substantive area to be studied.

Glaserian GT recognizes an objective reality.  As a researcher, I will not co-construct people's reality, but I will collect data about their lives and concerns in an objective manner.  I will not impose my knowledge and beliefs in any way, but I will stay neutral and independent.

In such a manner, the data shall dictate the research. Conceptual understandings shall emerge according to the data.

Now, on to Research Design.




References:

Appleton, J. (1997). Constructivism: A naturalistic methodology for nursing inquiry. Advances in Nursing Science, 20(2), 13-22.

Bernstein, R. (1983). Beyond objectivism and relativism: Science, hermeneutics, and praxis. Philadelphia: University of Pennsylvania Press.

Charmaz, K. (2000). Grounded theory: Objectivist and constructivist methods. In N. Denzin & Y. Lincoln (Eds.), Handbook of qualitative research (2nd ed., pp. 509-535). Thousand Oaks, CA: Sage.

de Laine, M. (1997). Ethnography: Theory and applications in health research. Sydney, Australia: Maclennan and Petty.

Guba, E., & Lincoln, Y. (1989). Fourth generation evaluation. Newbury Park, CA: Sage.

Hayes, R.,&Oppenheim, R. (1997). Constructivism: Reality is what you make it. In T. Sexton&B. Griffin (Eds.), Constructivist thinking in counseling practice, research and training (pp. 19-41). New York: Teachers College Press.

Klein, H., & Myers, M., (1999), “A Set of Principals for Conducting and Evaluating Interpretive Field Studies in Information Systems”, MIS Quarterly, Vol 23, No 1, pp 67-94.

Mills, J., Bonner, A., & Francis, K. (2006). The development of constructivist grounded theory.
International Journal of Qualitative Methods, 5(1), Article 3. Retrieved [date] from
http://www.ualberta.ca/~iiqm/backissues/5_1/pdf/mills.pdf

Orlikowski, W.J. & Baroudi, J.J. "Studying Information Technology in Organizations: Research Approaches and Assumptions", Information Systems Research (2) 1991, pp. 1-28.

Pidgeon, N., & Henwood, K. (1997). Using grounded theory in psychological research. In N. Hayes (Ed.), Doing qualitative analysis in psychology (pp. 245-273). Hove, UK: Psychology Press. 



Sunday, March 21, 2010

Grounded Theory Workshop

I attended a Grounded Theory workshop on  Friday 19 March at Taylor's University College in KL.

It was jointly organized by Taylor's and Grounded Theory Institute in Mill Valley, California.

The speaker was Dr. Andy Lowe, a fellow of the Grounded Theory Institute and a personal friend of Barney Glaser, the co-founder of the original Grounded Theory.

The session covered the basics of 'What is Grounded Theory', where Dr Lowe took some time to explain the formation of Grounded Theory by Glaser and Anselm Strauss.  He spoke at some length on the background of Glaser and Strauss, and the influences toward the development of the theory.

The part that I found most useful was the practical sessions where participants were given a 10-page transcript and were given the chance to do a simple Substantive Coding exercise.

This is the area that I had been having problems trying to understand by reading articles and other material off the Internet.  I am glad we had a chance to do this as it enabled me to see the application of CODES, CONCEPTS, CATEGORIES, PROPERTIES, and INDICATORS,

It also cast some clarity on the use of THEORETICAL  SAMPLING, THEORETICAL SENSITIVITY, THEORETICAL MEMOS, and the use of the LITERATURE in Grounded Theory.

Time was limited so I cannot say that every crucial question I had going into the workshop was addressed. For instance, I wished we would have worked more on CONSTANT COMPARISON, to see how substantive data can evolve into the realm of theory, but we only saw disconnected examples. This seems to be an area of contention by GT critics, and it would have been good to see the mechanics of the EMERGENCE that is at the heart of the GT method.

There was a strong emphasis on PROCESS, not units of analysis, and EMERGENCE and not forcing of the data.

Overall though, I would say I have a much better picture now how this methodology would be applied in my project.

The workshop was presented from a strictly Glaserian perspective, which was a little unfortunate as I had some questions regarding the Straussian and the more constructivist views that were not answered. (The speaker, despite his claim of not being an evangelist of orthodox GT, appeared irritated when asked about the other GT variants so I decided not to pursue this).

At this point, I do feel that I am leaning more toward using the Glaserian model.  Aside from epistemological reasons (which gets more confusing because it is not as clear cut as it seems the more I read into this), I think that the outcome of the study is an important consideration as these approaches will yield different forms of 'theory'.

The Straussian model, with its rigid Axial Coding paradigm will result in 'description', as opposed to the abstract conceptualization of the Glaserian method.  In my blogshops project, my interest goes beyond providing a description of the blogshop phenomenon.  I would like to get into the 'why's', that is, why people make blogshops.  Thus, in my mind, I feel that a Glaserian treatment is probably more appropriate at this point.

Still, I will take a close look at Charmaz, just to be sure I know what it is all about before I make the final decision to go with Glaser.

Another important thing I picked up was the advise NOT TO USE TAPE RECORDINGS, FIELD NOTES and COMPUTER SOFTWARES.  Dr Lowe was quite adamant about this, although my understanding is that this is a matter of preference.  Still, I will have to take this advise into consideration.

He was equally adamant about short 10-15 minute interviews that are more like conversations, to get people to be more natural and truthful.  He advised doing a multiple of such short conversations.  Good idea, but I can forsee some practical problems if I am going to interview people in Singapore and West Malaysia.

Dr Lowe mentioned the need of the researcher to declare at the onset of the project, his prior-knowledge of the substantive area.  In GT, the dactum "ALL IS DATA" means that it is possible to interview yourself if you have some knowledge in the area of research, and to treat it as data for analysis and comparison.  This sounds strange, but I might just have to do this somehow.

A very significant thing I learned was the need to have THEORETICAL SENSITIVITY, which is described as being attuned to the various coding paradigms that are at the disposal of the Glaserian GT researcher to do turn substantive codes into theory.  Prior to the workshop, my understanding of theoretical sensitivity was the understanding of a wide area of the literature, but apparently, this means something else. So this will be my immediate priority.

The last item is probably the most interesting one, which is the advise to enter the field as soon as possible!  The rational is that this will guard against pre-conception of ideas and biases.  What this means to me is that I shall need to start looking into the data gathering processes as soon as possible.

Sunday, March 14, 2010

Here is a website called Go Taobao that helps blogshops in Singapore to aggregate orders from Taobao:

Go Taobao has advertised its services in the popular Blogshopr directory, here.

Grounded Theory- Difference between Glaser's and Strauss' versions

Barney Glaser and Anselm Strauss came up with the concept of Grounded Theory in their classic 1967 book 'The Discovery of Grounded Theory'.

Later, however, Glaser (1992) disagreed with Strauss' (with Corbin) 1990 efforts to expand the theory, 'Basics of Qualitative Research: Grounded Theory, Procedures and Techniques', by saying that Strauss and Corbin had misrepresented Grounded Theory.  He criticized their work as a forced and preconceived full conceptual description.

Some view the whole Glaser-Strauss dichotomy as a binary opposition, but others saw it as a natural spin-off as the theory evolved and developed from its original tenets (Mills, et al, 2006).

From there various forms of GT has emerged, including a constructivist version of it (Charmaz, 2000)

Here are some comparisons between Glaser's and Strauss' versions:




Glaser/Classic GT
Strauss & Corbin/Evolved GT
Ontological and Epistemological positions
·      Objective reality
(‘real’ reality)
·      Relativism
(truth is enacted)
Influence on Methodologies
·      Positivist







·      Relativist pragmatism

·      Between post-positivism and constructivism

·      Interpretive of perspectives and voices of people

Research Methodologies
·      All is data- qualitative + quantitative data
·      Qualitative research, QDA (Qualitative Data Analysis)
Theoretical sensitivity
·    No pre-determined thoughts
·    No pre-existing hypotheses/ bias
·    Researchers immerse in emerging data to raise theoretical sensitivity
·    Blank slate when entering a field of inquiry
·    Various techniques (1) to enhance researcher sensitivity during analysis and to stimulate reflection about the data at hand

·    Theorising is… constructing from data an explanatory scheme that systematically integrates various concepts through statements of relationship

·    theories are “interpretations made from given perspectives as adopted/researched by researchers


Literature reviews
·      A need not to review any of the literature in the substantive area under study… to avoid… contaminating, constraining, inhibiting, stifling, or impeding the researcher’s analysis of codes emergent from the data

·      the data is an entity separate from both participant and researcher


·    Engaging proactively with the literature from the beginning of the research process

·    Interweave the literature throughout the process of evolved grounded theory as another voice to contribute to the researcher’s theoretical reconstruction

·    to provide examples of similar phenomena that can “stimulate thinking about properties or dimensions that can be used to examine the data

·      “nontechnical” literature, such as reports and internal correspondence are potential sources of data, providing information, in particular, about the context within which the participant operates, for example, their employing organization
Coding and Diagramming
·    Three forms of codes- open, theoretical, and constant comparative (2)


·    18 coding families to draw on to develop conceptual analysis
·      Complex coding methods as strategies to examine the interface between structure and process

·      Focused on one particular coding family, the “6Cs,” ie the causes, consequences, and conditions affecting categories identified by the researcher

·      Later simplified their paradigmatic framework ie AXIAL CODING (3)

·      Conditional/consequential matrix- to expand the dimensions of analytic work (4)

·      Intensive use of diagramming (5)
Identifying the Core Category
·    The dichotomy between emergence and construction continues in the identification of the core category; “it always happens that a category will emerge from among many and ‘core out’ ” of its own accord.
·      Selective coding- identifying the core category to acknowledge the role of the researcher as the author of a theoretical reconstruction. (7)

·      Researchers describe their “gut sense” about the subject matter of the research

·      Acknowledges the reconstruction of the participants’ stories (8) by the researcher and the fulfillment of their obligation to “give voice—albeit in the context of their own inevitable interpretations”

Outcomes
·    Conceptualization abstract of people, time and place
·      Descriptive accuracy






























































































Notes:

(1). Examples- questioning, the flip-flop technique,far-out comparisons; these techniques are tools for the researcher to draw on in the act of theory development.

(2) Open coding is the initial step of theoretical analysis, developing codes from the data. This form of coding ends when it locates a core category.

Theoretical codes are “conceptual connectors” that develop relationships between categories and their properties

Constant comparative coding describes the method of constant comparison that
imbues both open and theoretical coding.

(3) AXIAL CODING- to ask questions about conditions, actions/interactions, and consequences of categories, thus making links between the ideas being conceptualized from the data; to provoke thinking about the relationships between categories and their properties and dimensions.

(4) Conditional/consequential matrix- “an analytic device to help the analyst keep track of the interplay of conditions/consequences and subsequent actions/interactions and to trace their paths of connectivity.” Using the matrix, the researcher is able to locate an interaction that appears repeatedly in the data and then trace the linkages from this through the micro and macro conditions that might influence it.  This allows the researcher to reconstruct the original data in such a way that its broader context becomes apparent.

(5) Diagramming- Initially, in the coding process, logic diagrams such as flowcharts are used. When undertaking higher level analysis, researchers use both the conditional/consequential matrix and integrative diagramming, illustrating the complex interplay between the different levels of conditions.

(6)    Axial Coding and Conditional Matrix are NOT constraints to theory construction but are tools for reconstructing a grounded theory that is both dense and significantly analytical, as well as representative of structure and process

(7)    Core category- central point of a GT, which integrates all of that theory’s various aspects; explores the centrality of the story, the narrative rendering of the analysis, to the eventual development of the core or central category

(8)    The story line is the final conceptualization of the core category, and as such, this “conceptual label” must fit the stories/data it represents.

(9) The researcher as co-producer/researcher as author, has the following roles:

-          to “add . . . a description of the situation, the interaction, the person’s affect and [their] perception of how the interview went”
-          to immerse themselves in the data in a way that embeds the narrative of the participants in the final research outcome, through the use of coding language that is active in its intent and that “helps to keep that life in the foreground”
-          include raw data in their theoretical memos …memos should become more complex and analytical to keep the participant’s voice and meaning present in the theoretical outcome
-          writing as a strategy- using a writing style that is more literary than scientific in intent.
-          analytical in writing but style of writing needs to be evocative of the experiences of the participants
-          researcher’s voice need not “transcend experience but re-envis[age] it . . . bring[ing] fragments of fieldwork time, context and mood together in a colloquy of the author’s several selves—reflecting, witnessing, wondering, accepting—all at once”


 References:

Charmaz, K. (2000). Grounded theory: Objectivist and constructivist methods. In N. Denzin & Y. Lincoln (Eds.), Handbook of qualitative research (2nd ed., pp. 509-535). Thousand Oaks, CA: Sage.
 
Mills, J, Bonner, A., & Francis, K. (2006), 'The development of constructivist grounded theory.' International Journal of Qualitative Methods, vol. 5, no. 1, 8 March 2010, p. Article 3,