Here is another model that uses a click store complemented by a blog.
The rationale is simple. The blog site focuses on content that supports the e-commerce site. Blogs are good in the sense that they offer an opportunity for great SEO- relevant content will drive traffic to the site and this will of course help the online store.
The main difference in these two sites is again the shopping cart feature as well as the membership account feature in the online store.
The online store for this doggie-oriented site: http://www.poshpuppyboutique.com/
The blog that supports the online store- http://poshpuppyboutique.blogspot.com/
I have come across of pet-boutiques like this one, so this is another big thing in the US.
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