From: http://www.business2community.com/social-business/the-next-wave-social-commerce-0285184
The Next Wave: Social Commerce
Lately
reporters, clients and friends have asked me what I think the future
will hold for the Internet. They all wanted to know what I thought so
they could start positioning their business for future growth and
capitalize on the opportunities that it presents.
In my opinion there are two massive growth opportunities that exist in the marketing right now, one is mobile websites and the other is social commerce. In this post I’m focusing on social commerce.
Social Commerce is the term used to describe the process of buying and selling goods via social media sites like Facebook, Twitter, LinkedIn and Pinterest. When Facebook initially listed publicly one of the major reasons why it listed at such a high price was investors were gambling on social commerce.
They saw that Facebook had a captive audience and was the most visited website in the world, they were hoping that Facebook would find a way of successfully introducing e-commerce into the platform and start profiting this way. This speculation by investors was partially backed by a code leak found by a few developers.
You see, Facebook has an open API and part of the API showed code, which indicated that Facebook would be introducing something, called a “want” button. This was different to the “like” button and was linked to another function within Facebook called “products”.
Now these functions are not yet publicly available but they were taken as strong indications that Facebook was trying to tackle the larger problem of social commerce. While there share price has fallen considerably lately, if they can solve the social commerce problem in just months they could quickly recover the price.
Very simply put, investors are hoping that Facebook finds a way they can become the “Amazon” of the social world. In my personal opinion if they could do this then they would very quickly overtake Amazon based of their large user base.
In the mean time, while they find a way to do this, us as Internet Marketers and business owners need to put our energies and focus into turning our Facebook Page presence’s into social commerce.
We need to monetize our fans by selling to them within the platform using online stores like Payvment and Big Cartel. These stores allow you to set up a Facebook shop simply and without coding required.
It’s time to embrace Social Media and start engaging in Social Commerce.
Read more at http://www.business2community.com/social-business/the-next-wave-social-commerce-0285184#0RREWyyDXDaQ4zSW.99
In my opinion there are two massive growth opportunities that exist in the marketing right now, one is mobile websites and the other is social commerce. In this post I’m focusing on social commerce.
Social Commerce is the term used to describe the process of buying and selling goods via social media sites like Facebook, Twitter, LinkedIn and Pinterest. When Facebook initially listed publicly one of the major reasons why it listed at such a high price was investors were gambling on social commerce.
They saw that Facebook had a captive audience and was the most visited website in the world, they were hoping that Facebook would find a way of successfully introducing e-commerce into the platform and start profiting this way. This speculation by investors was partially backed by a code leak found by a few developers.
You see, Facebook has an open API and part of the API showed code, which indicated that Facebook would be introducing something, called a “want” button. This was different to the “like” button and was linked to another function within Facebook called “products”.
Now these functions are not yet publicly available but they were taken as strong indications that Facebook was trying to tackle the larger problem of social commerce. While there share price has fallen considerably lately, if they can solve the social commerce problem in just months they could quickly recover the price.
Very simply put, investors are hoping that Facebook finds a way they can become the “Amazon” of the social world. In my personal opinion if they could do this then they would very quickly overtake Amazon based of their large user base.
In the mean time, while they find a way to do this, us as Internet Marketers and business owners need to put our energies and focus into turning our Facebook Page presence’s into social commerce.
We need to monetize our fans by selling to them within the platform using online stores like Payvment and Big Cartel. These stores allow you to set up a Facebook shop simply and without coding required.
It’s time to embrace Social Media and start engaging in Social Commerce.
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