Malaysia's new generation of budding economic product home
2009-11-02
Since then the global financial tsunami, not only the world economy experienced a significant change in architecture, even people's shopping habits of consumers have changed significantly in many developed economies, the Internet, consumers are turning more to save time and cost of online shopping .
Therefore, the online shopping career began in many economies in the bubbling community, and many began to rise of new economic terms, in the end how online shopping career development? Malaysia is involved in this piece of economic development? "United Daily News" will be "online shopping with Spring" series of reports in depth the development of foreign and domestic online shopping.
In the online world, the home network with the rise of the economy is the emergence of a new word, the main means to work at home, part-time at home, home office or at home career in business. Consumer use of the network while at home is an essential part of the home economy.
Financial Crisis "home economy"
☆ financial crisis some people turn to go out and spend less "home" at home
☆ the Internet, driven by the rapid development of "home economy" rise
The face of economic recession, what would you do? Stocks? Buy shares? Buy a house? Of course, you are unlikely to regard the money in the bank, because interest rates are too low.
In the current economic situation, many people chose to stay at home and honestly - the desire to control the travel, reduce living expenses.
As more and more people try to stay at home online, playing games, this is a business disaster? In fact, I am afraid that the financial crisis in a door closed for us at the same time opens a window.
The rapid development of the Internet, so that "home economy" has developed rapidly.
Malaysia online shopping pay attention to word of mouth publicity
According to "buy Nielsen Global Online Survey" shows that if Malaysian companies to promote online shopping (online shopping), should focus on oral mouth (word of mouth) strategy, more than half of online customers to shop online, will rely on the recommendation of friends Other factors that determine their net purchases, including search engines (37%), and special offers (34%).
The survey also revealed that online shoppers want with their familiar shopping sites, of which 60% of shoppers that will be repeated with the same online shopping, the survey said that if the site in early to grab some of those customers, then they will become your loyal customers.
However, online shopping in Malaysia is not that the biggest reason is the big take-off 70% of the Malaysian group worried about network problems using stolen credit cards, while 39% of Internet users in the past month has at least one of the online shopping experience, but than 50% of the global data network users, Malaysia's online shopping trend is still weak.
Survey says Nelson 2 years ago for global online shopping trends show that about 10% of the world's population (600 million 2700 million people) have online shopping, in 2 years later, that number jumped 40% to 800 million 75000000.
Data to show that Malaysians, mainly through online purchase of air tickets (55%), ordering a hotel or tour groups (41%) and computer hardware (22%); compared with net purchases around the world, mainly to buy books (41%) clothes / accessories / shoes (36%), Games / DVD (24%), tickets (24%) and electrical (23%).
This is the online shopping in Malaysia and other countries, the difference between, say, the rise of online shopping and Internet penetration has a great relationship, other than a general shopping mall, online shopping, compare prices and relatively easy.
Because of low cost compared to traditional shops open, so many can not get satisfaction or a sense of accomplishment in the workplace of young people to the idea of Mengqi online shop.
In recent years, the economy had been hearing the term home, home with the network economy is the rise of a new word appears, especially after the financial crisis in the Taiwan region of China a lot of people unemployed, can not find work, they the home network to find some part-time, do some networking business, home economy is so red that word up.
Home economy is essentially the result of network development, whether at home business, or part-time at home, or home office, based on all networks. Although the home economy, the rise and the financial crisis in time coincidence, but this is mere coincidence, even without the financial crisis, the home economy will rise, home office, at home, at work, at home part-time, home business, will be the future development.
The trend of well-known network of blogs Mr. / Ms.Days have pointed out, "Faith Popcorn of the future for the United States published a ten to forecast consumer trends. The first of these, just like the current economic concept house, called" cocooned. "The following is the report of popcorn inside the ten trends:
Trend 1: A new family of cocooned humans, home is their fortress.
Trend 2: Live in the real world, but eager to fantasy-style adventures.
Trend 3: a small well-deserved indulgence.
Trend 4: The self-preference is to choose the basis of the goods or services.
Trend 5: to escape the status quo away from the city to live your life.
Trend 6: Heart of the Old people and old, to age and behavioral re-annotation.
Trend 7: strongly self-care, at all costs.
Trend 8: Consumer awareness of high alert manufacturers to promote more humane.
Trend 9: the diversity of life, people play many roles simultaneously.
Trend 10: SOS who will save the society must take action to survive.
Cocooned the concept of family is generally said that the future will be less and less like a group of people to go out, because the outside world is too harsh, they are afraid of hurt, and now more and more advanced technology does not need to go out also completed most of the things, so they prefer to stay in their own sweet and warm home, not go out.
Paper, the author continues to be divided into several categories cocooned family, the impression has the technology cocooned family , love cocooned family and so on. However, the concept of technology cocooned family, obviously with the current "home economy" coincide. "
Malaysian Communications IDC survey also showed that the consumer market, including commercial online transactions of up to 4.2 billion (153 billion), however, because of the economic downturn, Malaysia's relatively conservative spending habits, in fact, Internet Shopping is cheaper than shopping in general.
Survey said that because online shopping is cheaper, so consumers are gradually open up more channels to go shopping, online shopping is one of the ways to save money, and can save transportation costs and time.
Malaysia's online shopping trend will come our way, according to IDC Skypad 2008 survey, Malaysia in ASEAN Region, Malaysia are in 9 countries, tourism-related products to buy online than any other country, 82% of large horse who has ever online travel related products, in addition, the Internet also accounted for 69% of the purchase of books.
However, the Malaysian people shopping online is still a conservative attitude, they still prefer to store their own eyes see, touch and feel the products, asking them to shift to online shopping, that will take some time.
"We found the Malaysian people to buy large amounts of product, kind of like buying a small number of products for testing, and will ask some questions."
Furthermore, in addition to customer base than before, the Malaysians are more conservative on-line shopping and lack of confidence.
Recently, the research firm Nielsen Online shopping for Malaysians to draw patterns of consumption, about 30% of the Malaysian people have to shop online.
The survey of 500 Internet users in Malaysia to investigate, they buy tickets, accounting for 55%, topped the list, online shopping is not a novel technology, because the network is part of our lives, almost all parts of our lives all network-related, online shopping is to provide consumers with more than just a shopping channels.
To the survey: "In particular, the traffic in Kuala Lumpur, online shopping do not have a ride, do not have time to find parking fees, not to the crowded shopping mall, and this is not necessarily something to get, you may leave empty-handed."
Therefore, if operating properly, online shopping in Malaysia there is room for development, because it has its own advantages to attract customers.
Malaysia's new generation of services, online shopping channel operator recountAlthough the trend of online shopping in Malaysia is not very common, but some young people are already in the field of online shopping, "net", hoping to find in the online shopping world of their own spring.
A 19-year-old Malaysian nicknamed Fifi college students by a friend, began to buy clothes online, every day, her heavy load in the time to sneak Internet access visit the clothing, accessories and shoes blog.
She said: "If the style and affordable, I will email the seller to provide delivery service, I directly send your money into other bank accounts, only 1 to 2 days of the time, the goods can your door, and Some sellers can also cash delivery. "
"The other side sent directly to the goods, I pay cash immediately."
Fifi said by a friend, she started in August last year, online shopping, online prices are not many clothes than RM50.
"In addition to online shopping more convenient, the shopping malls there are many temptations, many cases, consumers will make unnecessary costs, and online shopping sites I just like shopping in only, of course, online shopping is the lack of clothes, can not try , sometimes does not fit the situation. "
"I like to buy clothes online, more often than traditional stores, online clothing relatively cheap, online shopping as easy as ABC, transport costs are also affordable."
Malaysia one of the websites, Acmamall.com Malaysia Sdn Bhd is a base in five countries with the website shopping company, successfully sold 1.5 million books, beauty products, DVD, music CDs, flowers, chocolate and health products , but also in the future with the insurance and takaful Etiqa cooperation.
Last year, as the company continued to develop products and markets, the company's sales rose 35% from the previous year. The traditional stores, because the "smell" online shopping this trend, they have to not fall behind, are taking the business diversification to the web transactions.
The world's largest online site eBay, the world has a presence in 39 countries, up to 86.3 million active users worldwide, the sale of goods as many as 5,000, the number of products amounted to 100 million 13 million.
The fourth quarter, eBay's best-selling 4 major types of products including consumer electronics products (69 billion), computers (3.6 billion), clothing and accessories (50 billion U.S. dollars) and household and gardening (38 million).
Buyers to sellers
In the eBay "own" the owner of two stores Jia Qing Chen has 3 years experience, 3 years ago, because not satisfied with the work of boring, so decided to join the network owner decided to work full time.
Turned to full-time network owner is unintentional, but in the beginning, not very disciplined operating this business, but business a long time, began to master some tricks.
"Now, he will send the goods set a week and posting rules, and timely respond to customer e-mail, it is very important, because very often, customers are online shopping on impulse, if not, I am afraid of losing a business! "
Malaysia online shopping for the phenomenon, he bluntly, Malaysian online shopping has not yet mature, because he is very simple to do a "survey", her friends are afraid to shop online rashly!
"Because, the net purchase the first step is to register credit card, if have not taken even the first step, not to mention the other, the other is the exchange rate, as many international network share are in U.S. dollars or sterling Malaysians do not like so to pay more invisible costs. "
He said, if you want online, "stand out" and must rely on two factors, we must hand the theme of famous or rich products, such as I in the early sale of postage stamps, the stamp must have a theme, such as Harry Potter, not a general stamps, keyword (keyword) is very important!
Engaged in the greatest pleasure in this business is self-debugging time, is the boss, in fact, online shop and shop at the mall is the same reason.
Chen Jia Qing metaphor, set up their own website, and a large shop popular stores such as Mid Valley City, because the "flow", the rent is relatively high, eBay as Mid Valley City; but if their own web pages, you like some Ersan Liu rental stores, like shopping malls, more difficult to attract traffic.
He continued, however, his business is facing global market, 1 day 24 hours, have customers visit, without time limit.
Although, there are also faced with challenges, such as customer complaints of unreasonable, however, the snowballing once the volume of business, this is inevitable!
The Sexydressy Webmaster Liu Shumin recruits is online shopping, she began operating in June of this year, but planning for a long time before, including web design, supply and quality and so on.
She says with a laugh, because I like to dress up and dress up like the absorption and sharing experiences in the hope through this pipeline (internet business) to share experiences more wear one outfit, a dress can match with different styles and for different scenes, which is a smart consumer, SexyDressey aim is to "independence Mei Mei, as all the United States and the United States."
She continued, in the early stages of operation, once on the website to buy clothes, see the website and received by a large drop immediately feel cheated, so later, when the purchase, require the quality of cloth, Of course cost is relatively increased, due to the business site, the price is not too high, plus packaging and freight, profit is not high.
"Of course, to run their own website business, I do not mind holding big money, spare time can do that they have a sideline interest, although few make money, I am happy!
Liu Shumin said, just start a business, in order to gain the trust of customers, service and reputation is very important, as if just bought some goods in foreign countries and found many flaws, is not very good cloth, which had their own clothes to wear or give as gifts, but also would rather hold onto the Internet to sell.
"The current customer base is mainly in female-dominated, the average class has, my wish is for different age groups, different body of the woman, 1 year old and 50 year-old girls were also found in the Sexydressy suits them, let them wear beautiful clothes. "
Complementary economic and commercial entity home
Compared to Singapore and Taiwan, "home economy" in a short period of time, Malaysia could not take off, but for many young people to venture to another business model, and complement the existing business model entities.
Network to subvert the people in the past production of goods to consumers circulation methods, to make this process more streamlined, but also for many young people or small business capital offers the possibility is added to traditional marketing methods.
From the consumer point of view, Malaysians still do not trust credit cards online shopping, but "home economy" and traditional business models will complement the traditional business models may be absorbed by the network economy as an alternative service channels, the network economy to will also be surfaced to some extent, to open the store |
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