Sunday, June 17, 2012

Multiply Transformations [updates]

This are some updates about the transformation of Multiply into an e-commerce site.

From: http://www.gmanetwork.com/news/story/260742/economy/business/multiply-com-launches-new-dashboard-for-online-sellers

Multiply.com launches new ‘dashboard’ for online sellers

June 5, 2012 6:25pm
What used to be a social networking site, Multiply.com is now claiming to be a ‘social shopping’ hub for online marketing.
 
To provide online entrepreneurs with technology solutions, Multiply on Tuesday said it launched “Merchant Dashboard” to “do the dirty work” for online sellers.
 
“Through a Merchant Dashboard, sellers can easily view traffic trends and get a view of the most visited product listings, get an easy to digest sales report with status on all orders, and run even promos on their Multiply shops with a discount code creator,” Multiply said in a statement released on Tuesday.
 
The new platform likewise provides detailed product listing, inventory management, and order tracking.
 
To strengthen buyer confidence, Multiply installed a “Buyer Protection Program,” which provides reliable merchants with a ‘Trusted Badge.’
 
Aside from credit card payment, it also added other payment gateways such as Paypal, GCash, and over-the-counter payments at Banco de Oro, and Bank of the Philippine Islands.
 
“There seems to be reluctance on trade through the Internet due to a lack of accreditation and guarantees…” said Jack Madrid, Multiply Philippines country manager. “We wanted to retain the shopper-seller interaction while providing a simple and secure way to pay online.” 
 
According to Multiply, the most transacted items online include gadgets and electronics, fashion apparel and accessories, shoes, cosmetics, digital cameras, mobile phones and accessories and even discount vouchers and tour packages.
 
Philippine online shopping is still in its infancy but there are strong growth trends in Internet usage among the upscale class under 30 years old who live in key cities like Metro Manila, Cebu and Davao, the social shopping website said.
 
Of Multiply’s 5.5 million users in the Philippines with, about 130,000 are online merchants.
 
“There are several e-commerce trends and opportunities that Filipinos need to bank on. In the future, we will see a more liberalized retail market that is borderless and certainly bigger,” Stefan Magdalinski, chief executive officer at Multiply Global, said in the same statement. —Rouchelle Dinglasan/VS, GMA News
 
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Multiply.com Philippines Merchants Base Soars to 130,000 During First Year

In the Philippines, many small business owners are managing their own flourishing companies with the click of a button. And they’ve found a unique business partner to drive customers to their shops and make money: the Multiply Marketplace.

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Albert Uy of Posh Living enthuses that he and his wife now own their time, thanks to Multiply’s Merchant stockroom that has automated the process of receiving orders and accepting payment.
Albert Uy of Posh Living enthuses that he and his wife now own their time, thanks to Multiply’s Merchant stockroom that has automated the process of receiving orders and accepting payment.
Quote startMultiply will help you manage your time well because of the different features and the interface, and the free marketing mileage you get when placing your product in the Marketplace. It’s really a nice, efficient way to start your businessQuote end
(PRWEB) June 05, 2012
In the Philippines, many small business owners are managing their own flourishing companies with the click of a button. And they’ve found a unique business partner to drive customers to their shops and make money: the Multiply Online Marketplace.
With its dedicated Philippine team to ensure a friendlier and more convenient online shopping experience for both sellers and buyers for over 5.5 million users and growing, the company’s merchant base has soared to 130,000 during its first year---officially making Multiply Marketplace the Philippines’ largest online social shopping destination which provides an easier, safer, and more exciting selling and shopping experience.
Virtual Biz for Real Rewards
A physical address for one’s business? A thing of the past. A lot of Multiply.com’s entrepreneurs have discovered that they can build and operate profitable businesses online, without ever having to give up their primary source of income.
Jane Iridale, owner of Sole Sister, a company which sells locally-made shoes targeted to young, stylish women, calls their breed “the young weekend entrepreneurs”, and praises the wonders of the site in assisting her kind: “Multiply will help you manage your time well because of the different features and the interface, and the free marketing mileage you get when placing your product in the Marketplace. It’s really a nice, efficient way to start your business.”
For Anne Brigitte Santos-Baluyot, proprietor of beauty products store Digital Traincase, Multiply’s new e-commerce features has enabled them to skip dated business processes altogether. “If not for Multiply, it would still be old school for us - Sending manual order forms, talking to clients every day… We won’t make money until after we talk to them, give them the payment instructions, the payment details… Now, people just click the add to cart button and then pay in an instant and it’s instant money for us.”
Albert, of home store Posh Living, also expresses appreciation for the highly efficient e-commerce platform. “When I got into Multiply, things became a lot easier. Our customers doubled—actually not just doubled, it’s more than quadrupled. We get a lot of unique hits a day, and a lot of repeat customers—and we get to spend more time with the family since we don’t join bazaars as much anymore.”
The Entrepreneur’s Enabler
As the dominant and unique Social Shopping destination in the Philippines, with thousands of shops and millions of product listings housed in a fully functional e‐commerce platform, Multiply connects shoppers and merchants in a convenient, fun and secure environment-- proving to be a powerful business enabler for aspiring entrepreneurs.
From its beginnings as a social networking site aimed at linking people with family and friends, Multiply.Com, led by its loyal community in the Philippines, organically evolved into a virtual marketplace with a network of over 5.5 million users.
With its upgraded e-commerce features, Multiply provides sellers the convenience to target the right products to their consumers, and takes over the selling process entirely.
“What we like about Multiply is that we can easily see what our customers are interested in,” says Albert. “It gives us a boost…we know which ones will sell.”
Anne adds: “I really don’t have talent in selling because I’m shy to approach people. I’m afraid to do sales pitches and get rejected. But with Multiply, I just post my items for everyone to see, and then they get to pick the products….I just post the pictures, the product description and the price and that’s it.”
Thanks to Multiply’s new Buyer Protection Program and several modes of payment (including credit card, Paypal, Gcash and over-the-counter bank deposits at all BDO and BPI branches nationwide) merchants are guaranteed smoother transactions with their shoppers. And because everything is virtual, store owners need not fret missing an opportunity to sell a product to their market---making it a truly flexible shopping experience for both buyer and seller.
Without the burgeoning numbers of merchants in the platform, the Multiply Marketplace is a testament that the Filipino entrepreneurial spirit is alive and kicking.
 
 
 

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