So the game is changing!...and it has major implications for retailers and how they continue to market and sell their products and there are now applications that are getting closer to the "social business nirvana" of being able to have stores within Facebook that keep you totally within Facebook's ecosystem and that technology is closer than you think. There will even be the ability for cross-store shopping carts turning the whole of the Facebook brand platform into one big store. 
F-Commerce will become another online channel for businesses to sell products and services with all the marketing power that Facebook provides. Facebook's ecosystem evolution is naturally extending to online shopping where you can buy your favourite brand's products and services while using Facebook. This integration with Facebook provides approximately 50% of their online sales and is proving to be as effective as e-mail marketing!
This will enable Facebook to be the setting for the entire consumer buying cycle from pre-purchase research to marketing (Facebook ads & social media marketing) and consumer engagement. This now extends right through the purchase process and even post-purchase engagement. This is particularly good news for small businesses as they can now promote their brand, engage with their consumers and retail the goods all in the same place and on the same platform.
Adding e-commerce functionality to Facebook will help marketers prove how closely social media can be tied to sales, and will also help Facebook's primary revenue strategy, advertising, by enabling advertisers to monetize campaigns directly with e-commerce sales.
Some points for the use of F-Commerce are:
http://barnraisersllc.com/2011/07/34-case-studies-prove-social-commerce-roi
http://econsultancy.com/us/blog/7540-101-f-commerce-examples
Facebook is making these new functionalities available to brands and marketers through a new Facebook Fan Page Toolkit. The soon to be announced kit will provide 3 Facebook apps that allow the set up and implementation of a Facebook store easily.
Fanpage App:
• Design and set up your Fanpage Facebook store front window to compliment your brand.
Promotion App:
• Promote your store by allowing importing of emails and integrating Twitter and Facebook messaging to take full advantage of Facebook and social media's marketing leverage.
F-Commerce App:
• Setup your store with products and images with many features and functions including inbuilt analytics, which will assist you in making changes to your marketing tactics so that you can improve your stores performance.
Here is a sample screen shot of what is coming.
Resources:
http://www.jeffbullas.com/2011/03/07/f-commerce-is-facebook-the-new-shop-of-the-future/
http://socialcommercetoday.com/adage-on-social-commerce-f-commerce-is-here/
http://www.jeffbullas.com/2011/03/10/f-commerce-10-tips-for-a-successful-facebook-store/
http://barnraisersllc.com/2011/07/34-case-studies-prove-social-commerce-roi/
http://econsultancy.com/us/blog/7540-101-f-commerce-examples
F-Commerce will become another online channel for businesses to sell products and services with all the marketing power that Facebook provides. Facebook's ecosystem evolution is naturally extending to online shopping where you can buy your favourite brand's products and services while using Facebook. This integration with Facebook provides approximately 50% of their online sales and is proving to be as effective as e-mail marketing!
This will enable Facebook to be the setting for the entire consumer buying cycle from pre-purchase research to marketing (Facebook ads & social media marketing) and consumer engagement. This now extends right through the purchase process and even post-purchase engagement. This is particularly good news for small businesses as they can now promote their brand, engage with their consumers and retail the goods all in the same place and on the same platform.
Adding e-commerce functionality to Facebook will help marketers prove how closely social media can be tied to sales, and will also help Facebook's primary revenue strategy, advertising, by enabling advertisers to monetize campaigns directly with e-commerce sales.
Some points for the use of F-Commerce are:
- 800 million users on Facebook
- Average of 130 friends each to share your latest shopping experiences especially how much you have saved
- 14 minutes per day on-site (the average total time on Facebook now exceeds Google)
- 40% of people use social networking sites when shopping online
- 68% of fans visit retailer pages to keep up to date with sales and promotions
- Fans are 41% more likely to recommend a product
- Heavy social networkers aged 11-14 are 65% more likely to buy clothes online, 40% more likely to buy books online and 20% more likely to purchase music downloads
- For some businesses 20% of sales are through their Facebook store
- Cart values are 7-10% higher via Facebook
http://barnraisersllc.com/2011/07/34-case-studies-prove-social-commerce-roi
http://econsultancy.com/us/blog/7540-101-f-commerce-examples
Facebook is making these new functionalities available to brands and marketers through a new Facebook Fan Page Toolkit. The soon to be announced kit will provide 3 Facebook apps that allow the set up and implementation of a Facebook store easily.
Fanpage App:
• Design and set up your Fanpage Facebook store front window to compliment your brand.
Promotion App:
• Promote your store by allowing importing of emails and integrating Twitter and Facebook messaging to take full advantage of Facebook and social media's marketing leverage.
F-Commerce App:
• Setup your store with products and images with many features and functions including inbuilt analytics, which will assist you in making changes to your marketing tactics so that you can improve your stores performance.
Here is a sample screen shot of what is coming.
Here is an Infographic that Explains the History of F-Commerce
Resources:
http://www.jeffbullas.com/2011/03/07/f-commerce-is-facebook-the-new-shop-of-the-future/
http://socialcommercetoday.com/adage-on-social-commerce-f-commerce-is-here/
http://www.jeffbullas.com/2011/03/10/f-commerce-10-tips-for-a-successful-facebook-store/
http://barnraisersllc.com/2011/07/34-case-studies-prove-social-commerce-roi/
http://econsultancy.com/us/blog/7540-101-f-commerce-examples
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