From: http://www.penn-olson.com/2011/12/22/livejournal-singapore-generates-72-million-from-blogshopping-in-2011/

LiveJournal Singapore Generates $72 Million Worth of Blogshopping in 2011

Correction: I was told by LiveJournal Singapore that the sample size is 868, not 1.2 million. It is still a representative sample size though. And fyi, LiveJournal has 1.2 million Singaporean users.

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Looking for Christmas gifts? Try LiveJournal Singapore: There are over 50,000 ‘blogshops’ in the country selling anything from clothing to muffins.
According to a recent survey by Livejournal (
its 1.2 million sample size is massive, accounting for more than one-fifth of our total population!
), it was found that blogshops on the platform generated more than US$72 million worth of transactions in Singapore in 2011. On average, LiveJournal Singapore generates or facilitates about $2.30 worth of transactions every second. Here are some key figures:

• LiveJournal blogshop transactions represent around six percent of Singapore’s forecasted e-commerce volume in 2011.
• LiveJournal hosts more than 50,000 blogshops in Singapore.
• Each month 480,000 visitors come to LiveJournal.sg with the intention to shop.

Blogshopping may not be common in other countries. It is, as I would describe, a very Singaporean thing. Most female Singaporean entrepreneurs have started or at least have once dreamt of starting a blogshop on LiveJournal. But it isn’t at all a gold rush. Only 10 percent of the blogshops earn more than US$1,500 per month with the highest monthly revenue reported at $15,000.
Roshni Mahtani, CEO of Tickled Media, the publisher of LiveJournal in the South-East Asian markets, said:

With the Singapore e-commerce market estimated at US$1.2 billion this year, we are proud that LiveJournal drives 6 percent of that. We believe blogshopping will continue to grow here as e-commerce represents the most cost-effective way to do business.

Tags: around asia, blogshop, e-commercea, Livejournal, livejournal singapore, Singapore

About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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Here is another report based on the same survey:

From: http://www.fccsingapore.com/index.php?id=42&tx_ttnews[tt_news]=1104&cHash=b2fbc057c7dcc4e3d3e00e17ddda2239

28.12.2011
Source: Singapore Business Review


On which platform do roughly half-million Singaporeans shop monthly online?

LiveJournal reports that 480,000 visitors come to LiveJournal.sg with the intention to purchase on its blogshops, according to its December survey of 868 Singaporean users.

This number of potential blogshoppers represents half of Livejournal's 1.2 million monthly users.

Blogshops are micro online stores established on blogging platforms like LiveJournal with typically external payment systems, as through PayPal or bank transfers.

LiveJournal has 50,000 of such blogshops with predominantly home-based female owners. Typical products include clothes, fashion accessories and bakery goods.

Despite the bustling sales, blogshopping profits are still not enough to be considered as a full-time work option.

"The survey showed that 80% of the blogshops make less than S$500 a month keeping it an attractive passive income, but not a career switch option. Only 10% of the blogshops earn more than $2,000 per month. The highest monthly revenue in the survey was reported at S$20,000," said LiveJournal in a release.

"Blogshops have on average 8 transactions per month with a per-item sales price of S$20. This indicates that a staggering S$8m worth of blogshop transactions flow through LiveJournal Singapore every month," it added.

“We are extremely impressed with the Singapore e-commerce market and are happy to drive up to S$96m of e-commerce this year," said Annelies van den Belt, CEO of SUP Media, the owner of LiveJournal.com.

“With the total e-commerce market estimated at S$1.6 billion this year, we are proud to see that LiveJournal transactions might represent a staggering 6% of that, re-affirming us as one of the largest e-commerce players in Singapore. The world is bound for an economic slowdown in 2012, but we believe blogshopping will continue to grow here as e-commerce truly represents the most cost-effective way to do business," adds Roshni Mahtani, CEO of Tickled Media, the publisher of LiveJournal in the South-East Asian market.