Live Journal's Blogshop Fashion Show

According to this article LJ hosts over 5000 active blogshops.  Not sure if this figure is on the high side, but if this is correct and if one assumes Blogspot to host up to twice that number, we are looking at 10,000 to 15,000 blogshops in Singapore.  And that is a conservative figure!


From: http://forums.vr-zone.com/news-around-the-web/1811509-livejournal-sg-stages-singaporeas-first-blogshop-fashion-show.html


Monday Nov 14th, 2011 Singapore – Friday night saw the first blogshop fashion show ever staged in Singapore. Hosted by LiveJournal.sg, the event attracted over 200 guests including top bloggers and blogshop owners as well as local celebrities, online business executives and the media. Blogshops that showcased clothes and accessories in the fashion show inside the nightspot The Butter Factory included DressaBelle, My Glamour Place, Momoteapots, Wonderstellar, FashPash and Rashonal.

Blogshopping has notable become the preferred way of shopping for women in Singapore between the ages of 18 and 25. Whilst window-shopping has not lost its charm, the variety, the high discounts and sheer ease of shopping online, has resulted in a drastic switch. A typical dress in a blogshop costs approximately S$18 while accessories can go for under S$5!

Blogshops also offer additional revenue streams for cash-strapped students and other entrepreneurs eager to tap into the region’s rising volume of e-commerce. LiveJournal.sg already hosts over 5,000 active blogshops in Singapore, along with which the site sees over 1 million visitors and over 30 million page views each month.

Apart from blogshop models hitting the catwalk, 70 members of DreamWerks, a dance group created by students at Singapore Institute of Management staged a surprise flash mob at One Fullerton to promote blogshopping in Singapore. Sporting, T’s with the slogan “blog.shop.LiveJournal”, they danced to tracks emphasising the word ‘Life’ such as Bon Jovi’s “It’s my life and Backstreet Boys’ “Larger than Life”.


From: http://sgentrepreneurs.com/news-stop/2011/11/14/livejournal-sg-holds-singapores-first-blogshop-fashion-show/

LiveJournal.sg holds Singapore’s ‘first’ blogshop fashion show

November 14, 2011 by Terence LEE  

Some of Singapore’s top blogshops got a chance to flaunt their fashion items on the catwalk last Friday night at LiveJournal.sg‘s launch party, described as the country’s ‘first blogshop fashion show’.

The event, held at nightclub Butter Factory, featured clothes and accessories from DressaBelle, My Glamour Place, Momoteapot, Wonderstellar, FashPash, and Rashonal. Over 200 guests attended the event.

LiveJournal has a special place in the heart of many blogshop owners in Singapore because of its ease of use and community features. To cater to this user base, they launched a Singapore startpagethat acts as a directory to showcase the best local LiveJournal content.

Currently, LiveJournal.sg hosts over 5,000 active blogshops, which together brings in over 1 million visitors and more than 30 million pageviews each month. Blogshopping has became a popular way to shop for fashion items among women in Singapore aged 18 to 25, according to the press release.

Besides the fashion show, 70 members of DreamWerks, a dance group consisting of students from the Singapore Institute of Management, staged a flash mob at One Fullerton to promote blogshopping in Singapore. They sported T-shirts with the slogan “blog. shop. LiveJournal”.

LiveJournal.sg is a collaboration between LiveJournal, which is owned by Russian-based SUP Media, andTickled Media, which runs theAsianparent, a popular parenting magazine with a presence in Singapore, Indonesia, India, and the Philippines.

While blogshops have become dime a dozen in Singapore, a number have risen above the rest to become successful in their own right.

Examples would include Tracyeinny, which now has two retail outlets in addition to their online store, and Ministry of Retail, which was recently featured in the press.

Video of fashion show below:

Photo: LiveJournal.sg

Fromhttp://lj-live-sg.livejournal.com/73865.html

WHAT A BLAST: LIVEJOURNAL.SG OFFICIAL LAUNCH PARTY!

sgeditor wrote in lj_live_sg

November 14th, 17:16

Singapore and fashion is certainly inseparable. At every corner of this wealthy city-state, it is impossible not to see the citizens all dressed up to their nines, even if they are just in a graphic tee and a pair of worn-out jeans.

To a certain extent, so fashionable they are, anyone may likely assume that fashion must have been one of many tiny particles that made their DNA.

Hence, the recent Saturday night saw hordes of Singapore’s young and budding trendsetters gathered at the Butter Factory for one great reason – to celebrate the highly anticipated official launch of LiveJournal.sg.

Abound with splendour and élan to the core, the event attracted over 200 guests, including top bloggers and blogshop owners, as well as local celebrities, online business executives and members of the media.

Furthermore, 70 members of DreamWerks — a dance group created by students of the Singapore Institute of Management — staged at surprise flash mob at the entrance of Butter Factory, channelling their energetic vibe through dance and the tunes of Bon Jovi’s “It’s My Life” and Backstreet Boys “Larger Than Life”.

Said Ms. Roshni Mahtani, the CEO of Tickled Media, the publishing house that runs LiveJournal in Asia, “blogshopping enables budding fashion designers and fashionistas to design and sell their creations online at little or no cost.

“It also takes very little time to set up a blogshop. The owner of one of our blogshops, rashonal.livejournal.com, shared that she set it up in less than two hours, including the time taken for photo shoots of the various products.”

A gist on the blogshop phenomenon: Known as an emerging trend within the cyber sphere, blogshops benefit both shoppers and retailers in two ways. For the shoppers, blogshops offer them an alternative to the conventional retail method and a great array of merchandises retailed at perhaps, a fraction of what you have to pay in store. What’s more, add in the high amount of discount and the sheer ease of online shopping, it all culminates to sensational yet addictive shopping experience.

As for budding fashion retailers, blogshops serve as a stepping-stone or platform to tap into the ever-growing demand for affordable yet stylish fashion, mostly by cash-strapped fashionistas age between 18 and 25. To date, 5000 active blogshops in Singapore are hosted by LiveJournal.sg, with over 1 million visitors and 30 million pageviews!

Now back to the event. As the first round of flash mob ended, guests made their way into the Butter Factory for the second highlight – fashion show by six participating blogshops namely DressaBelle, My Glamour Place, Momoteapot, Wonderstellar, FashPash and Rashonal.

Oozing hip and practicality, the showcased pieces captivated the attention of the guests and received prompt rave reviews from the guests. Following suit was the second round of the show, which saw the models sashaying a new assortment of clothes and accessories from the participating blogshops but with cameras in hand, courtesy of Canon – the event’s sponsor.

An impromptu Q&A session took place, where guests made their way to the stage and walked home with goodie bags courtesy of Canon. This was followed by a lucky dip session initiated by the CEO of Tickled Media, where winners walked home with an assortment of attractive prizes and ended with the second round of flash mob.

Of course, as the night was still young, guests immediately grabbed a partner and set the dance floor on fire with great dance moves. Want to see more pictures, check them out at: http://flic.kr/s/aHsjwHtRAe

*Photos by Tickled Media