Basically, it shows that online shopping is growing and there's a lot of potential in the future. Fashion and shoes have become a major category, together with airline tickets. It seems that shopping on foreign websites is HUGE, and the reason is that people are going online to get things they cannot find locally. This backs up what I have been getting from my interviews.
It must be noted that this study is really driven by an interest in online payment and credit card purchases. It does not take into account the number of people out there who want to do online shopping but do not have credit cards, ie blogshop customers.
From: http://www.visa-asia.com/ap/sea/mediacenter/pressrelease/includes/uploads/nr_ecommerce_monitor_overview.pdf
N E W S R E L E A S E
Visa Survey Finds Nine in Ten Have Shopped
Online Over the Past Year
Respondents from six key eCommerce markets reported spending an average of
US$2,086 online on travel, share trading and electrical appliances
SINGAPORE, 4 January 2011 – Consumers in six rapidly growing eCommerce markets are
taking to online shopping in a big way, according to the 2010 Visa eCommerce Consumer
Monitor
1
. Almost nine in ten (87 percent) of the survey respondents across the six markets polled
said they had purchased products and services online in the past year.
The survey asked 3,156 regular Internet users from mainland China, India, Indonesia, Malaysia,
Taiwan and Thailand about their online shopping habits and motivations.
Online shopping was most popular among respondents from mainland China and Taiwan where
almost all those surveyed (98 percent and 97 percent respectively) said they had shopped online
in the past twelve months. Purchasing online was also common practice for respondents from
India with 89 percent saying they had shopped online over the past year.
The survey found that respondents across the six markets spent the most on travel, paying an
average of US$550 over the last 12 months for airline tickets, accommodation and travel agent
services. Other major spend categories included share trading (average of US$320), electrical
appliances and white goods (average of US$166), banking and financial services (average of
US$92) and computer hardware (average of US$75).
Respondents across the six markets reported spending an average of US$2,086 over a period of
a year. Online shoppers from Taiwan reported spending almost double the survey average
(US$4,041), while shoppers from mainland China (US$2,557) and Malaysia (US$2,006) also
spent above the median.
Paul Jung, Head of eCommerce, International, Visa, said: “China in particular continues to
attract attention of many eCommerce retailers because of the growing number of affluent
consumers who are going online to shop.”
1
The Visa e-Commerce Consumer Monitor: In August and September 2010, The Nielsen Company conducted 3,156
online interviews on behalf of Visa with regular internet users (those who accessed the internet at least once an week)
aged 18 and older from six markets (Mainland China, India, Indonesia, Malaysia, Taiwan and Thailand) in an effort to
measure their online usage behaviors. All figures in this survey are based on amounts as reported by respondents. Industry research shows that the number of internet users in China climbed to 420 million in
2010, a nine percent increase from the year before
2
. According to a report by China’s Ministry of
Commerce, Chinese consumers spent US$38 billion online in 2009, double the amount spent in
2008
3
.
“Going online to book airline tickets, purchase financial services or electrical appliances is
growing to be as common as paying a visit to the nearest mall or supermarket. In fact, many
shoppers who buy online feel it’s more convenient to shop on the internet than go to an actual
store because they can compare prices easily and shop at a time that’s convenient to them from
the comfort of home,” said Jung
According to the Visa survey, convenience dominates as the key motivator for shopping online
followed by bargain hunting. Respondents said they shopped online because it allowed them to
shop at any time (83 percent), to find and compare products easily (81 percent), and compare
prices to save money (81 percent). Seventy-four percent said they shopped online to avoid going
to the store.
When asked about their online shopping experience over the last 12 months, 76 percent of
respondents said they were satisfied with the ease of the online payment process and 72
percent said they were satisfied with the speed of their online transaction.
Average Amount Spent Online in the Past 12 Months
Source: 2010 Visa eCommerce Consumer Monitor
1 Taiwan US$4,041
2 Mainland
China
US$2,557
3 Malaysia US$2,006
4 Thailand US$1,763
5 Indonesia US$1,572
6 India US$1,547
Regional Average US$2,086
###
2
China Internet Network Information Centre, The 26
th
Survey Report, 15 July 2010,
http://www.cnnic.cn/uploadfiles/pdf/2010/8/24/93145.pdf
3
Ministry of Commerce, China, China eCommerce Report 2010, http://www.caijing.com.cn/2010-08-31/110509514.htmlAbout Visa: Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200 countries and territories to
fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most
advanced processing networks—VisaNet—that is capable of handling more than 20,000
transaction messages a second, with fraud protection for consumers and guaranteed payment for
merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for
consumers. Visa’s innovations, however, enable its financial institution customers to offer
consumers more choices: pay now with debit, ahead of time with prepaid or later with credit
products. For more information, visit www.corporate.visa.com
About Visa eCommerce Consumer Monitor: The Visa eCommerce Consumer Monitor tracks
online spending trends of internet consumers in six key markets in Asia Pacific. The Monitor also
asks respondents about drivers and barriers to spending online, and their future intention to make
purchases on the internet. The findings from this Monitor offer important insights into consumer
online spending behaviour and are part of Visa’s commitment to providing information that help
economies grow. The fieldwork for this data was conducted in August and September 2010.
From:http://www.retailasiaonline.com/magazine/archive/2011/mag2011-02_story07.html
Magazines Archives - 2011 Feb More Asia-Pacific consumers are shopping online, says Visa.Story 7 - E-commerce  More consumers across the Asia- Pacific region are turning to online shopping, with China, Taiwan and India leading the region, a new report by Visa International stated. Close to nine out of 10 respondents from six markets across Asia revealed in the latest edition of the Visa eCommerce Consumer Monitor that they had shopped online in the past 12 months. Speaking with Retail Asia, Paul Jung, Visa’s head of eCommerce, International, pointed out that for the 2010 study the group identified the six markets, namely China, India, Taiwan, Malaysia, Thailand and Indonesia, as “emerging markets in terms of online spend”. “They are still considered under-penetrated and haven’t even reached their potential yet,” Jung stated, adding with the exception of Taiwan. “Out of the six markets, China, Taiwan and India came out with the most respondents who were shopping online. Ninetyeight per cent of respondents in China shopped online over the past 12 months, followed by Taiwan with 97%, [while] the average spend came to about US$2,086, across the six markets,” Jung elaborated. The report also noted that Taiwan nearly doubled the median spend in online shopping with US$4,041, while China beat the average with US$2,557, followed by Malaysia with US$2,006. He pointed out that it was interesting that of the six markets surveyed, 87% of respondents shopped online in the past 12 months, where about 10 years earlier in developed markets, only about 57% of Internet users engaged in online shopping. “The cycle of people converting from Internet users to online shoppers is getting shorter,” Jung continued, adding that respondents were also increasingly opening up to cross-border online shopping. “Across the six markets, one in three, about 32%, responded that they shopped overseas, and the most popular category in shopping overseas was clothing and shoes, which accounted for about 25% of those who shopped overseas,” he said. Another trend Jung noted was the growing segment of online-savvy shoppers who are looking out for the best deals. “If consumers are very experienced in shopping online, they’ll take more risks and actually look at the prices and go to merchants less known who offer more competitive prices,” he explained. The convenience of online shopping and the technological evolution, such as mobile devices especially with smartphones, is also driving the e-commerce growth in the region, said Jung, and retailers need to keep their eyes and ears open on such trends and stay ahead by understanding consumers. He also added that while most of the cross-border shopping sees Asian consumers e-shopping in the US and the UK, there is a huge potential for Asian merchants to reverse this trend, so that they sell more to overseas markets. “The Asia-Pacific region is an export-oriented market and economy. E-commerce is going to happen, and everybody is expecting it to happen … but one of the biggest barriers for the online merchants here is the language,” Jung stated. And while security remains the No.1 concern for shoppers regardless of their level of experience in online shopping, Jung revealed that the company has launched platforms such as the Verified By Visa programme to add an extra level of security to customers across the region. “Security has always been one of Visa’s top priorities and I think it should also be a top priority for any retailer, because once you lose that trust, it is very difficult to bring the shoppers back,” he continued. Although the region is just “scratching the surface of payment”, Jung remains optimistic that the next 12 months will see the e-commerce sector continue to grow. “On the average, 81% of respondents said that they intend to shop online in the next 12 months, and I think that’s a very good response. In the Asia-Pacific, as of June 2010, 825 million people have access to the Internet. That’s approximately 40% of the global Internet users. So it just shows you the potential growth in Asia,” he said. To view other stories, get a copy of Retail Asia. To subscribe, please download the subscription form from http://www.retailasiaonline.com/subscription.html |
From: http://techcentral.my/news/story.aspx?file=/2011/3/23/it_news/20110323161307&sec=it_news
Many Malaysians buying from overseas sites
KUALA LUMPUR: Many Malaysians on the Internet are shopping overseas. A consumer survey shows that one in three websurfers here are patronising international retail sites.
And the reason they prefer to buy from overseas merchants? It's because they get a wider selection of items, the products or services they want are not available locally, prices are lower, and/or they get better discounts from the foreign vendors.
The 2010 Visa eCommerce Consumer Monitor surveyed 558 Malaysian websurfers from August to September last year. It found that 36% of the respondents had shopped at an overseas website in the past 12 months.
Websites in the United States were the most popular for these shoppers; 31% of the respondents who shopped overseas said they had bought from these sites at least once in that period.
Most of the shoppers bought clothing and shoes (23%) while the others bought airline tickets (21%) and books (20%).
According to Visa Malaysia country manager Stuart Tomlinson, the increased Internet penetration in the country is fuelling the growing popularity of online shopping among Malaysians.
"An Internet-savvy nation will see more of its people, especially those keeping up with the latest fashion trends, turn to shopping at overseas retail websites," he said.
The survey also revealed that three quarters of the respondents were confident that their payments online were secure.
"We know that online shoppers consider payment security an important factor when transacting over the Web," Tomlinson said.
"Visa provides its cardholders an added layer of security with its Verified by Visa online authentication platform."
Online travel and fashion draws Malaysians
PHOTO - Stuart Tomlinson, Country Manager, Malaysia, Visa
KUALA LUMPUR, 31 MARCH 2011 - One in three Malaysians shop on overseas sites for clothes and travel, according to the 2010 Visa eCommerce Consumer Monitor.
"US-based retail websites are most popular with Malaysian consumers shopping overseas," said global payments technology provider Visa's Malaysia country manager, Stuart Tomlinson. "Of the 558 people surveyed in Malaysia in the third quarter of last year, more than one in three (36 per cent) said they had shopped on overseas websites in the past 12 months. Clothes and shoes (23 per cent) were the most popular items purchased followed by airline tickets (21 per cent) and books (20 per cent)."
Tomlinson said three quarters of respondents (74 per cent) who had shopped at an overseas website said that they were driven to these sites because the products and services they wanted were not available locally. "A wider selection of goods, (39 per cent), lower prices (33 per cent) and better discounts (31 per cent) were cited as reasons for turning to overseas websites."
"Online shopping is growing in popularity and we expect that increased internet penetration and an internet savvy population are factors that will see more people, especially those interested in keeping up with the latest fashion trends, turn to shopping on overseas retail websites," he said.
He said the research indicated that most Malaysian internet users (74 per cent of respondents) have confidence with the payment security they experienced during their last online purchase experience. "We know that online shoppers consider payment security an important factor when transacting online. Visa provides cardholders with an added layer of security with Verified by Visa and a one-time password service. Consumers in Malaysia can make online purchases with their Visa card with the assurance that their data will be processed securely, regardless of whether they shop on local or overseas websites."
"According to the survey, US-based websites commanded the largest share of cross-border business among internet shoppers in Malaysia," said Tomlinson. "Thirty-one per cent of respondents who had shopped on an overseas website in the past twelve months said they had made a purchase from a US-based website at least once."
The Visa eCommerce Consumer Monitor tracks quarterly online spending trends of internet consumers in six countries and territories in Asia Pacific. The Monitor also asks respondents about drivers and barriers to spending online, and their future intention to make purchases on the internet.
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