Here is the 2011 Universal-McCann Wave 5 report that tracks development in social media usage across the globe. This edition of the report is called Socialization of Brands, which focuses on the impact of social media (including blogs) on commerce.
http://www.universalmedia.nl/files/Wave_5-The_Socialisation_Of_Brands-Report.pdf
This is another version, with editorials:
http://www.ecr-baltic.org/f/K.Gedrovics_The_Socialization_of_Brands.pdf
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