Monday, March 29, 2010

Report on Singapore Blogshops

Report from the Digital Media Across Asia website

An excerp that focuses on Blogshopsand online shopping in Singapore.

http://comm215.wetpaint.com/page/Singapore:+Social+Media+Trends


The rise of blogshops and e-commerce
Blogshops first saw its beginnings in 2005 where net-savvy youngsters began hawking second-hand items on blogs such as Livejournal and Blogger as a source of income. This hawking of goods was later facilitated with the establishment of online communities such as SGSellTrade which provides a one-stop place for sellers to post their products, as well as for buyers to browse what is available. As of March 2009, this community has more than 12000 members and 13 moderators.

Since 2005, blogshops have gone beyond simply second-hand goods and have slowly begun to resemble real businesses, with the sale hand-made accessories and imported apparel from sources such as Bangkok and Taiwan.

Although blogshops are mostly run by teens and young adults, it has been recently reported in February 2009 that even young mothers are hopping on the blogshop bandwagon as a source of additional income. [Source - The Straits Times]
 Online Shopping
Profile of Online Shoppers by Age Group (2007)
In line with the growth of blogshops, the proportion of Singaporean internet users who have used the internet for shopping and e-commerce has grown since 2005. As of 2007, 35% of internet users have shopped online at least once. However, it is unknown whether the growth in online purchases can be directly extrapolated and interpreted as an increase in demand for blogshops. [Source - IDA Publication: Infocomm usage for Households and Individuals]



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