By now, it is very clear that the whole blogshop scene thrives on one major product category: FASHION.

From: https://www.mycustomer.com/topic/social-crm/fashion-stores-leading-social-media-charge/119096

Fashion stores leading the social media charge

Posted by Cath Everett in Social CRM on Tue, 25/01/2011 - 01:09
 

Youth-oriented fashion retailers still continue to lead the way in terms of having the strongest social media presence, with TopShop taking the number one slot on both Facebook and Twitter.

According to market researchers eDigitalResearch, Facebook remains the most popular site for retailers to try and connect with online consumers, with TopShop now engaging actively with well more one million users via the channel. River Island came next in the rankings, followed by New Look, Next and Amazon.

TopShop also took the top slot on Twitter, while pure play etailers Asos.com and Amazon came in second and third after investing heavily in the platform. They now provide numerous branded pages dedicated to various aspects of their businesses, including customer service.

Derek Eccleston, eDigitalResearch’s research director, said: "Consumers are increasingly using the platforms to communicate issues and ideas to retailers, and with Asos set to open Europe’s first Facebook store, it is vital that brands have a strong presence on these sites."

But they also needed to come up with an effective, and constantly monitored, social media strategy to ensure that they made the most of such "loyal and dedicated" online users in order to obtain feedback and create brand advocates, he added.

Some retailers still had either no or only a limited presence on social media sites, however. The majority of fashion retailers that targeted an older demographic as well as home and leisure brands obtained a particularly low score in this regard.

The Social Media Benchmark report evaluated the presence of the UK’s top 72 retail websites, which included fashion, electrical goods and grocery stores.